It's safe to say that anticipating the most important enrolment marketing trends for the coming year is a lot more difficult than it has been in previous years. The impact of COVID-19 on everything from enrolment statistics to the types of programs a school offers has left the sector reeling, and some elements of higher education may never return to their pre-2020 form.
The U.S. Education Market was valued at USD 1,411.03 billion in 2018 and is predicted to reach USD 1,949.99 billion by 2025, according to the study. From 2019 through 2025, the US education market is predicted to increase at a compound annual growth rate (CAGR) of 4.7 percent. The growing market is welcoming businesses with a bundle of opportunities.
Check out these new strategies education marketers are going to implement this year:
Virtual Content
In 2021, content generation and use in digital ad forms will be a primary priority for higher education marketing. It has already grown as colleges have shut down and resorted to virtual strategies to keep prospects informed and interested during COVID-19. Even if campuses begin to open themselves more fully in the future, many prospective students may prefer the virtual model.
AI-Powered Content Personalization
Offering tailored content to their audience is the top objective for 94 percent of B2B content marketers. In recent years, B2B marketers have depended on CRM solutions to offer personalized experiences by interpreting consumer data based on their demographics.
Email Marketing
Education institutions can employ email marketing in a variety of ways. You can interact with your prospects and address their worries about a certain course or the admissions process. Communication is crucial from the moment they sign up for your newsletters until the moment they enroll.
High School Email List
Email marketing is never possible without a comprehensive email list. So High School Email List is one of the well-verified marketing data that can assist marketers to get connected with potential prospects.
Accessing the right contact details of your potential prospects might be a challenging and tedious task for the marketer; developing an in-house email list also a huge challenge. School Data Lists is reducing the challenge of businesses to get connected with potential prospects. Making your marketing efforts more worthy through High School Email List.
It's safe to say that anticipating the most important enrolment marketing trends for the coming year is a lot more difficult than it has been in previous years. The impact of COVID-19 on everything from enrolment statistics to the types of programs a school offers has left the sector reeling, and some elements of higher education may never return to their pre-2020 form.
The U.S. Education Market was valued at USD 1,411.03 billion in 2018 and is predicted to reach USD 1,949.99 billion by 2025, according to the study. From 2019 through 2025, the US education market is predicted to increase at a compound annual growth rate (CAGR) of 4.7 percent. The growing market is welcoming businesses with a bundle of opportunities.
Check out these new strategies education marketers are going to implement this year:
Virtual Content
In 2021, content generation and use in digital ad forms will be a primary priority for higher education marketing. It has already grown as colleges have shut down and resorted to virtual strategies to keep prospects informed and interested during COVID-19. Even if campuses begin to open themselves more fully in the future, many prospective students may prefer the virtual model.
AI-Powered Content Personalization
Offering tailored content to their audience is the top objective for 94 percent of B2B content marketers. In recent years, B2B marketers have depended on CRM solutions to offer personalized experiences by interpreting consumer data based on their demographics.
Email Marketing
Education institutions can employ email marketing in a variety of ways. You can interact with your prospects and address their worries about a certain course or the admissions process. Communication is crucial from the moment they sign up for your newsletters until the moment they enroll.
High School Email List
Email marketing is never possible without a comprehensive email list. So High School Email List is one of the well-verified marketing data that can assist marketers to get connected with potential prospects.
Accessing the right contact details of your potential prospects might be a challenging and tedious task for the marketer; developing an in-house email list also a huge challenge. School Data Lists is reducing the challenge of businesses to get connected with potential prospects. Making your marketing efforts more worthy through High School Email List.